Built the systems behind a Walmart-exclusive and Seagate-global bundle partnership—tripling trials and driving 30% of annual revenue.

Context

Seagate—the global leader in personal and enterprise hard drives—discovered that individual consumers were filling less than 10% of their hard drive capacity on average. To address this underutilization and drive future sales, they sought a software partner that could help users generate meaningful value from their storage.

They partnered with Mylio, a SaaS company offering a photo and video management platform that automatically backs up a user’s entire media library to external drives. Seagate proposed bundling Mylio Photos with all consumer external drives, including a Walmart-exclusive “Photo Drive” in the U.S.

My Role

As Head of Marketing & Operations at Mylio, I was brought into the partnership early to help define the bundle structure and ensure our team could operationalize every detail—from redemption through renewal. I acted as the bridge between business development, engineering, product, and marketing teams across both companies.

Action

• Finalized offer design in collaboration with Seagate and our Business Development Manager across four product lines
• Scoped value of each offer to ensure business viability and customer clarity
• Documented requirements for redemption, upgrades, renewals, and eligibility tracking
• Partnered with Seagate’s marketing ops team to ensure integration between systems
• Wrote and assigned Jira tickets for:
  • Website landing pages with SKU/region logic
  • Trial mechanisms tied to device registration
  • Checkout flows for upgrades and post-trial renewals
  • Custom onboarding and renewal email journeys
  • Content adapted for users beginning with a brand-new, empty hard drive
• Coordinated across marketing, product, and engineering to hit key launch dates globally

Results

• 3× increase in daily new trials within the first year
• 28% attach rate, nearly triple Seagate’s historical benchmark for partner offers
• Seagate verified and praised this attach rate as exceeding their most optimistic projections
• Bundles grew to represent 30% of annual revenue for Mylio