Q4 2018 – Q1 2019
Built and launched a global hardware partnership that bundled Mylio’s SaaS product with Seagate drives, tripling daily trials and driving 30% of total SaaS revenue.
Challenge
Mylio needed a scalable, high-volume acquisition channel to supplement slow-growing direct-to-consumer sales. Prior partnerships with retailers and hardware manufacturers had been inconsistent in both performance and execution, making leadership hesitant to invest heavily without a clear ROI path.
The opportunity arose to partner with Seagate, a global leader in data storage, to bundle Mylio’s software with their external hard drives—sold through major retailers worldwide. The challenge was to negotiate a win-win agreement, design the bundle for diverse international markets, and create a frictionless onboarding experience that converted hardware buyers into engaged software users.
Apprach
I led the end-to-end partnership development and launch process, working directly with Seagate’s product, marketing, and sales teams to ensure alignment and measurable impact.
- Partnership Negotiation: Structured a multi-year deal securing bundled distribution across global retail and e-commerce channels.
- Offer Design: Created a Mylio subscription offer that balanced trial length, perceived value, and conversion potential across markets.
- Localized Positioning: Developed bundle messaging adaptable for multiple languages, regions, and retail partners.
- Onboarding Strategy: Designed a hardware-to-software activation flow that minimized friction and showcased immediate value.
Execution
- Coordinated across internal product, engineering, and creative teams to deliver custom build versions for Seagate SKUs.
- Produced co-branded marketing assets for in-box inserts, retailer product pages, and Seagate’s digital channels.
- Integrated unique activation codes with tracking to measure conversion and retention for each bundled unit.
- Managed the retail launch calendar to align with Seagate’s global distribution rollouts, ensuring consistent execution in North America, EMEA, and APAC.
Results
- 30% of SaaS revenue driven directly by the Seagate bundle within the first year.