A systems-level audit that stabilized marketing operations, resolved technical blockers, and helped hire the next leadership team.

Context

In Fall 2012, The Clymb—a rapidly growing e-commerce brand—had hit a plateau. Conversion rates were slipping, SEO performance was inconsistent, and the marketing team lacked clear systems for execution. As part of Trisym Growth Partners, I was brought in during this growth stall to evaluate, diagnose, and realign the marketing infrastructure and leadership path.

My Role

I served as an embedded strategy consultant focused on both technical and organizational readiness. My role was to evaluate current tools, talent, and tactics—and help stabilize operations while preparing the team for long-term success.

Action

• Audited all core marketing systems, including SEO, analytics, campaign tracking, and CRM
• Identified critical SEO failures (covered in a separate case study) and data inconsistencies in performance reporting
• Rebuilt campaign processes for clarity, accountability, and scalability
• Collaborated with internal leadership to design the org structure for a revamped marketing team
• Helped hire a new CMO and E-Commerce Director based on the strategic gaps identified
• Coached existing team members on systems alignment and execution standards

Results

• Resolved major technical issues impacting campaign attribution and organic performance
• Restored confidence in marketing through clarified processes and more reliable reporting
• Hired key leaders who took the team to the next stage of growth
• Created a blueprint for sustained execution, including agency and vendor coordination protocols

What this Showcases