A high-leverage SEO intervention that revived product visibility, restored growth, and informed future strategy.

Context

In 2012, The Clymb—a fast-growing e-commerce startup—was facing a stall in growth. Despite solid fundamentals, organic traffic had dropped significantly, and marketing efforts were underperforming.

As a contract marketing strategist with Trisym Growth Partners, I was brought in to identify systemic issues and help the team get back on track.

My Role

I owned discovery and analysis of the SEO and analytics infrastructure, with the goal of identifying blockers to visibility and restoring high-performing traffic without adding new paid media spend.

Action

• Audited the site’s SEO structure, content, and indexing status
• Discovered that thousands of individual product pages were not indexed in Google due to a robots.txt misconfiguration and improper metadata usage
• Fixed technical SEO issues and coordinated with the internal dev team to correct indexing paths
• Rebuilt product metadata templates and content targeting for high-volume, low-competition keywords
• Recommended long-term content strategy changes that tied into seasonal campaigns and affiliate partnerships

Results

• Thousands of product pages were re-indexed within weeks
• Organic traffic returned and began growing again without increasing spend
• The fixes laid the groundwork for improved search ranking and better attribution tracking
• Leadership gained renewed confidence in marketing’s ability to deliver ROI

What this Showcases