2021 – 2022

Led strategy, spec development, and cross-functional execution for Mylio's web sharing system—a user-requested feature designed to drive organic acquisition through viral album sharing and referrals.

Challenge

Mylio needed a new hero feature to drive subscription growth and increase retention. Customers frequently requested the ability to share curated albums of photos and videos with family and collaborators—especially after investing significant time organizing their libraries.

Internally, priorities competed for limited engineering resources:

• Bug fixes and partner obligations (Seagate, affiliates, The Photo Managers)
• Lack of CRM infrastructure to support referral follow-up
• Uncertainty around which sharing features should be built first

Marketing saw an opportunity: a lightweight web sharing feature could unlock referral traffic at minimal engineering cost if developed before the more complex account-sync features.

Approach

I initiated the project with early conversations across product and marketing, then developed a strategic outline highlighting technical tradeoffs, business impact, and referral potential.

I facilitated a multi-department kickoff (without the CEO), using my draft outline as a decision-making scaffold. From there:

• Specs were divided into four feature tracks:
  1. Web Sharing (minimum-viable gallery URLs)
  2. Account-to-Account Transfer
  3. Guest Access
  4. Full Collaboration (future-state sync + shared folders)
• I captured and prioritized stakeholder input from engineering, product, customer success, and the CMO
• Final proposal deck (see attached) reframed Web Sharing as the low-cost, high-impact first step
• CEO approved the sequence with minor tweaks

Execution

• Wrote detailed feature specs in Notion based on stakeholder meetings