2021

Managed $45K multi-platform campaign with top-tier influencer iJustine, generating 200K+ new contacts and high feature adoption, while uncovering critical audience alignment insights.

https://youtu.be/uARXipzBpu8?si=9FilHdMjgvqOHhIc

Challenge

Mylio wanted to rapidly expand brand awareness and drive adoption of its Facebook and Instagram photo download feature—capitalizing on growing user mistrust of social platforms’ ability to preserve personal memories. Our ideal audience was tech-savvy, but also needed large, meaningful photo libraries to see value in long-term backup and organization.

Approach

We partnered with influencer iJustine through agency Sociality Squared. I acted as the primary agency manager, refining the high-level pitch into a measurable funnel and meeting with iJustine directly during campaign planning.

Campaign Deliverables:

1. Dedicated YouTube video – 2-min product explainer (watch).
2. Top Apps of 2021 – Mylio featured in her 10-min roundup video (watch).
3. Instagram Live – 30-min session with Mylio’s Head of Customer Success (watch).
4. Feature-specific Facebook ad video – Driving leads directly to download pages.
5. Audience access – Direct targeting of her Facebook/Instagram followers + lookalikes.
6. Content rights – Perpetual use of all video assets.
7. 6-month ad campaign – Ongoing feature promotion with audience retargeting.

Execution