Selected highlights across GTM, product marketing, lifecycle enablement, and infrastructure. These case studies show how I align cross-functional teams, clarify ambiguity, and drive systems that scale. Each one includes where I contributed most — and what blockers or gaps had to be navigated.
Persona Mapping Shifted B2B GTM to New High-Intent Segment
Market Pivot: Repositioning B2C SaaS Around a High-Value Family Audience
iJustine Influencer Campaign Uncovered Key Audience Misalignment
AI-Powered Onboarding & Sales Enablement Drove 27% Activation Lift
Self-Serve Onboarding: Video Series Driving Early User Success
Seagate Partnership: Global Hardware Bundle Driving 30% of SaaS Revenue
E-Commerce Turnaround: Stalled Growth Engine Reset for Scalable Acquisition
E-Commerce SEO: Targeted Fixes Reviving Organic Traffic
Web Sharing Launch: Cross-Functional Feature Spec for User-Generated Referral System
Instructor Toolkit: Scaling Support for 300+ Global Teachers
501(c)(3) Launch: Creating a Nonprofit for Spiritual Educators